FOR SALE BY OWNER
DOES IT SAVE YOU MONEY OR COST YOU MONEY ?
Some people don’t think they need a realtor to sell their home, and think they will SAVE money by handling it themselves. Selling a home is a complicated, time-consuming, legally-binding process, with multiple factors to consider. Open houses, advertising, pricing, negotiating and dealing with a wide variety of personalities and inquiries can be frustrating and exhausting and in the end, sadly unrewarding for the private seller. Homeowners constantly report the same familiar grief after their open house: “I got lots of people, but most were just looking.” “They wanted it for a song.”
There are basically two kinds of people who prey on For Sale by Owner Home Sellers and neither have your best interests in mind.
Investors and Bargain Hunters are looking to capitalize on a private seller’s lack of experience, market knowledge and negotiating skills to score their next deal. If a customer buys direct and not through a store, or salesperson, they automatically expect to pay substantially less. They deduct the normal store profit or sales commissions from the price because they are bypassing these people. In their mind, if they are doing the legwork instead of the salesperson, why should they pay the same price? In the long run, the seller is trying to save six percent and the buyer is trying to save six percent, leaving them 12 percent apart!
People who don’t qualify to buy your home, because they have been turned down by traditional lenders, usually due to financial problems, often approach For Sale by Owner Sellers hoping to convince the owner to finance them. While for the right person, this could be a profitable investment, most sellers need the equity from their current property to apply to their next home.
Let me give you just a few key reasons why a For Sale By Owner needs help:
1. PRICING – Private sellers are emotionally attached to their homes, and tend to inadvertently include sentimental value in their pricing. In the end, they are usually forced to reduce their price and accept less money than they would have received if they had started at the right price. Working day-in and day-out in the housing market allows Real Estate professionals to accurately determine the precise market value, which gets the home sold quickly and for more money. The Mel Star Real Estate Team ensures you will receive the most current market stats along with a thorough market analysis report to GUARANTEE your home is in a solid market position. The Mel Star Real Estate Team sells homes FAST and for TOP DOLLAR.
2. MARKETING – The first few days after a property is listed are the most crucial, after that, it starts to depreciate, and the longer it sits, the more it depreciates. Private vendors are limited to their immediate contacts and whatever advertising they may organize. My Home Selling System is constantly being tested and improved to ensure your home is exposed to the largest pool of QUALIFIED buyers, using the most effective advertising mediums. The Mel Star Real Estate Team ensures your home is expertly marketed 24 hours a day until it is sold.
3. PRE-QUALIFIED BUYERS AND INDUSTRY CONTACTS – I reduce the hassle of showings by ensuring that only qualified buyers are introduced to your home. I can save you time, by eliminating lookers and non-serious buyers, and screening everyone who views your home protects you from having strangers who may have ill intent in mind from gaining access. My years in the industry have also provided me with personal contacts with the best mortgage brokers in the industry, who can pull the necessary strings to help finance a purchase. The Mel Star Real Estate Team saves you time by pre-screening buyers, and has the contacts to make deals work.
4. DON’T BE A SLAVE TO YOUR LISTING. Any time a private seller is away from home, the home is off of the Market. Sellers sometimes assume that they need to be chained to their home for showings at the buyers convenience, which causes the vendor a lot of stress. I guarantee that a professional from my team will always be available to handle and follow up with inquiries during both peak hours and off-peak hours. The Mel Star Real Estate Team does the work for you so you can get on with your life.
5. LET THE EXPERTS DO THE WORK. A private vendor should expect to devote a minimum of 80 hours “work” into the listing, without a guaranteed result. That is unpaid work, and does not include out-of pocket expenditures such as advertising, lawn signs, etc. Selling a home CAN be extremely stressful. Let the experts do the work, and take care of the details from the first step of marketing to the final sale. It’s what we do so we’re good at it. The Mel Star Real Estate Team works “SMART” to get your home sold fast and for more money.
WHY SETTLE FOR ANYTHING LESS THAN THE BEST? Did you know that when you choose to list your home with me, you are getting one of them most reliable real estate professionals in Calgary? I provide home sellers with state-of-the-art professional service. In fact, choosing to work with me will more than likely SAVE you money, simply because your home will be priced correctly, you will receive 24-hour advertising until it is sold, and you’ll be placing your home before the most qualified potential buyers. Why settle for anything less than the best? If you have considered selling your home yourself, I would love to sit down with you and discuss your decision, WITH NO OBLIGATION!
Let The Mel Star Real Estate Team show you how you can save money!
Click HERE for your FREE home evaluation or contact me today at (403) 284-6333